Your website is an incredible resource for email list building. It is one of the only platforms that you have full control over, which gives you the opportunity to promote opt-ins without restrictions. Opt-in early and often! This can be something as easy as embedding opt-in forms on all of your pages. Simply embedding opt-in forms has reported to double the growth of opt-in rates.
After collecting the emails of current and past customers, the next easiest way for small businesses to build their email list is to integrate email conversion into offline operations. Most small businesses have offline operations, whether that includes direct traffic to a brick and mortar store, client cold calls, customer support or any number of process that take place outside the internet. An opportunistic marketer should use these interactions as a way to grow their email list.
In case you missed it, I’m a HUGE proponent of email lists! I’ve got tons of list building tips in podcast interviews and some great posts here all about building an email list and writing a newsletter. If you aren’t sure why you need to be list building and need tips for growing your newsletter subscribers, then check out the following posts, interviews, and resources!
iii) List of questions in one email without the answers. Then, you can set up an Email Automation for those who click through your newsletter, to receive another email afterwards, with the answers to the challenges. (Because, on Moosend’s platform, email automation sequences only “cost” you one credit per subscriber, regardless of the emails in the sequence.)
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
Topical trends: See if there is a trend across these posts that make for a singular topic. Unrelated blog posts might still have a connection. For example, on my personal blog, two high-traffic posts have to deal with customer service issues with Dell and Verizon. They are unrelated except that they indicate people are looking for help in dealing with large corporations when they are frustrated. That trend could be a topic. What topics are people reading that are related on your blog?
Contests and freebies are great tools to gather emails from your audience. Who doesn’t like something for free, right? Think of giveaways, sweepstakes, anything you can give to your audience in exchange for their email address. Just like in a landing page example below, it can be anything from ebooks, whitepapers, to actual products or services you can give for free. Combined with Social Media, it’s one of the fastest and easiest ways to grow your email list.
"Much of what I've learned about list building has been from Bryan. I followed his plan for launching a new product to my email list to a 'T' and as a result, we had 20 people pay $197 for a product I hadn't even created yet! After validating that product, we've added over 100 new members to our course and generated over $40k in revenue in 2 months by following what Bryan teaches."
So at the end of that third month (January 2017), I began my mailing list. And I immediately began learning HOW to build a mailing list, because it's not as simple as slapping up a "subscribe to me" form on your blog. (Tried that, didn't work.) I researched, tested, and experimented. When I found something that worked, I did more and more of it. I continuously refined and focused until I had my own little formula that was working!
Knowing all this, what it is we can do to build our email list and improve customer engagement? In this article, we’ll talk about several ideas to consider when starting to create an email list. Also, we’ll recommend some specific email list building tools that can help you with it. Try them out and combine with the tips from the MailChimp for WordPress article and start creating great email marketing campaigns.
In fact, Clarity estimates that about 70% of people respond positively when approached about being added to an email list during an offline conversation. Furthermore, Clarity says that emails acquired offline are reported to have much higher click-through rates, sometimes more than twice as much. Make asking for an email second nature, and you’ll quickly grow your email list.
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Therefore, your potential customers might just miss everything new that will take place in your business. This is when email marketing campaign comes in handy. Just a click away, and you’ll be able to keep your subscribers updated about all the important news related to your business. This, in turn, makes your subscribers revisit your website frequently and keep coming back to you giving them a better brand recall.
Building and managing customer relationships is essential for generating new leads and conversions for your business, and email marketing is one of the best ways to achieve this. By sending emails to your existing customers and prospects regularly, you’re building trust and reminding them of your presence, thus warming them up to take the next action, e.g. make a purchase or recommend your products to their family and friends.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
We use internationally trusted and industry-specific sources to gather, verify, and customize the contact records in our data repository. We house a team of data experts, researchers, and market analysts that leaves no stone unturned in preparing the verified and updated email and mailing lists – the lists that guarantee high deliverability rates of 90-95% aiming at increasing your revenue.
I know the idea of creating a freebie can be stressful (see my post on creating the perfect freebie for more on this!), but it doesn’t have to be all about a freebie or lead magnet. Consider the kind of content you can offer on a weekly or monthly basis that will benefit your readers. Maybe that’s resources or info. Maybe that’s entertainment or encouragement. Don’t let your email come last! Your subscribers are your VIPS, remember? Give them your BEST.
Also, don’t be afraid of “scaring” people off by constantly asking for their email. Popovers are a great way to grow your email list, but many small businesses are afraid to implement them because of their bias perception. SumoMe analyzed 390 million pop-ups over a 1-month span and concluded that popovers, on average, convert emails at a rate of roughly 1.06%. While this might not seem like a high number, it’s still 1 out of 100 visitors and is one more lead for your sales funnel. You can increase your chances of converting with popovers by avoiding boring calls-to-action like “Sign up for our newsletter.”
Liz is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world’s leading email marketing and automation platforms. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. She’s constantly scouring the email data of the “best of the best,” and she knows what works and what doesn’t when it comes to growing your business with the help of email.
"Before I came across Rapid List Building I was shooting blindly in the dark just hoping and praying that what I was doing would work. Now I have a roadmap to grow my list. No more hoping, guessing, and wasting time. I finally feel confident and in control. And the best part...I'm now adding 100+ new subscribers to my email list every day. I'm on track to double my revenue this year."