Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
Ever since I first time heard that you can get free traffic from a thing called Google, I wanted that. But, I had no idea where to start. And what was even worse, every “great” tip I’d receive from an “experts” was a complete BS that only sounds nice, but could never be used by real businesses. Most of those things are considered black-hat now. That’s how “great” those tips were.
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
Opt-in popup is a part of the Bloom plugin from Elegant Themes. It has been exclusively made for WordPress and enables you to add popups to your web site for email list building. The best part about this tool is that it comes pre-loaded with a range of templates from which you’ll be able to choose, and then you can customize colors, text, and fonts from there.
Landing pages are a great way to entice whitepaper downloads, trial sign-ups and even purchases. Unbounce makes it easy for you to create attractive landing pages - you can choose from a library of templates to match your campaign or create a page from scratch with its drag and drop page builder. What’s more, Unbounce offers analytics and split testing (A/B testing) as well.

Knowing all this, what it is we can do to build our email list and improve customer engagement? In this article, we’ll talk about several ideas to consider when starting to create an email list. Also, we’ll recommend some specific email list building tools that can help you with it. Try them out and combine with the tips from the MailChimp for WordPress article and start creating great email marketing campaigns.
Your current customer base is a great place to start building your email list. If you have a CRM system, you probably have already have clients’ email addresses. The more information you have, the better. Start with an overarching list that includes all customers and then keep segmenting and branching out based on who your customers are, where they are located, what they purchased, or any other number of relevant variables that you have collected. If you don’t have a CRM and have not been collecting emails of past clients, then you’ll have little tougher time. Try calling your past and current customers, look on their website for contact information or reach out on social media to acquire their emails. Starting with your current and past customers will give you a solid foundation to build on.  
Your website is an incredible resource for email list building. It is one of the only platforms that you have full control over, which gives you the opportunity to promote opt-ins without restrictions. Opt-in early and often! This can be something as easy as embedding opt-in forms on all of your pages. Simply embedding opt-in forms has reported to double the growth of opt-in rates.  
Contests and freebies are great tools to gather emails from your audience. Who doesn’t like something for free, right? Think of giveaways, sweepstakes, anything you can give to your audience in exchange for their email address. Just like in a landing page example below, it can be anything from ebooks, whitepapers, to actual products or services you can give for free. Combined with Social Media, it’s one of the fastest and easiest ways to grow your email list.

Before this course, I was dreaming of the day I'd get to 100 subscribers because I was getting only 0 to1 subscribers a day. After this course, I've gotten up 35 in one day! Every time I reach a new milestone, it keeps me fire-up to keep going and keep implementing her strategy to continue growing my mailing list. Thank you SO much for providing such an amazing course to help others starting this blogging journey!"

If you’re a part of Internet Marketing, and you’re not ready with an opt-in email list as yet, then you should work on email list building. Without an email list of subscribers, growing your business success would get slow. Therefore, in this blog, we will talk about the importance of having an email list for your business and mainly the tools that are present, with which you can start your email list building.
The key to a great email list building is to know your audience and what it is they would need from you. It’s what helps you tailor the right content/offer/product/service that matters the most, that will convert in you receiving their emails. People don’t want to be disturbed, let alone with offers they don’t want or need, so do your research and prepare tailored proposal they would gladly like to receive.
Your blog provides a great way to build a personal relationship with customers and prospects — and to gather their email addresses. Consistently end blogs with a call to action that encourages readers to sign up for your email messages. Require blog visitors to provide an email list in order to leave comments, and set it up so that they have to actively opt out if they don’t want their email address included on your mailing list.
“I was slowly growing my list since I started my blog in 2016 but it was pretty slow and sporadic. I started List Love not knowing what to really expect. Jennifer was using craft templates and tutorials as her blog's opt-ins and I didn’t know if that would translate to my niche of starting a business. I am so glad I took the chance! Not only is Jennifer an excellent teacher but her technique translates to any niche. With the help of List Love, I have quadrupled my list in the last four months [from 1000 to 4000 subscribers] and it is growing every day!”
I cracked the code on turning visitors into subscribers to build a mailing list from 0-10,000 subscribers in under 6 months on a new blog. This allowed me to earn a full-time income only nine months after I started my mailing list. I attribute over $24,000 of the income I earned in 2017 (my first full year of blogging) to my powerful mailing list. 
Opt-in popup is a part of the Bloom plugin from Elegant Themes. It has been exclusively made for WordPress and enables you to add popups to your web site for email list building. The best part about this tool is that it comes pre-loaded with a range of templates from which you’ll be able to choose, and then you can customize colors, text, and fonts from there.
If you’re a part of Internet Marketing, and you’re not ready with an opt-in email list as yet, then you should work on email list building. Without an email list of subscribers, growing your business success would get slow. Therefore, in this blog, we will talk about the importance of having an email list for your business and mainly the tools that are present, with which you can start your email list building.

It is used for adding scrolling header bar to your website. It works almost on any website without giving much importance to the content management system behind it. It is highly customizable as the admin interface allows you to change the text, colors, and placement of the bars. It even has advanced targeting option so that you can make the bar visible to certain visitors only.


Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Knowing all this, what it is we can do to build our email list and improve customer engagement? In this article, we’ll talk about several ideas to consider when starting to create an email list. Also, we’ll recommend some specific email list building tools that can help you with it. Try them out and combine with the tips from the MailChimp for WordPress article and start creating great email marketing campaigns.

When creating an offer, a landing page, subscription/sign up form, ask only for necessary information. People really don’t want to be bothered to fill in infinite spaces; in most cases, an email address and a name are more than enough. Ask for more info, and people won’t take time to fill it out, let alone leave their email. To successfully collect email addresses,  keep it short and straightforward.
Conversations. You’ve had conversations with people on social media. What are they talking about? What are they repeatedly asking you about? Wouldn’t you love to have an email autoresponder handy so the next time you’re asked, you can mention that it is available? Places like Inbound or Quora are a great place to find out what people want to know about. Just read the conversations they have with each other. Answer their questions, and tell them about your email autoresponder. Social media isn’t as mathematical as pure analytics, but it is a good measurement of what people say they are interested in.
Building your email list can be overwhelming and tricky; that’s why you need help from relevant and reliable tools. Sure, you can try to grow your list manually, but it takes time and intense effort. And it is something we’ve all done in the beginning. Maybe. Nowadays, if you want to do it quicker and more efficient, you’ll use some of the ideas tools we talk about in this article. Furthermore, you’ll pair them with some of the tactics we offer at the end of the post. So, let’s dive in.

Also, don’t be afraid of “scaring” people off by constantly asking for their email. Popovers are a great way to grow your email list, but many small businesses are afraid to implement them because of their bias perception. SumoMe analyzed 390 million pop-ups over a 1-month span and concluded that popovers, on average, convert emails at a rate of roughly 1.06%. While this might not seem like a high number, it’s still 1 out of 100 visitors and is one more lead for your sales funnel. You can increase your chances of converting with popovers by avoiding boring calls-to-action like “Sign up for our newsletter.”

“We are a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a data enrichment, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes.”
Opt-in popup is a part of the Bloom plugin from Elegant Themes. It has been exclusively made for WordPress and enables you to add popups to your web site for email list building. The best part about this tool is that it comes pre-loaded with a range of templates from which you’ll be able to choose, and then you can customize colors, text, and fonts from there.
Conversations. You’ve had conversations with people on social media. What are they talking about? What are they repeatedly asking you about? Wouldn’t you love to have an email autoresponder handy so the next time you’re asked, you can mention that it is available? Places like Inbound or Quora are a great place to find out what people want to know about. Just read the conversations they have with each other. Answer their questions, and tell them about your email autoresponder. Social media isn’t as mathematical as pure analytics, but it is a good measurement of what people say they are interested in.
Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.
“The depth of information you will find in Jennifer's courses is beyond comparison! Jennifer is easy to listen to, very professional, and has a teaching style that makes anyone feel like they can learn! I've taken many courses and this is the first one that feels like everything is spelled out for me in an easy to understand format. She makes learning enjoyable and effective!”
We use internationally trusted and industry-specific sources to gather, verify, and customize the contact records in our data repository. We house a team of data experts, researchers, and market analysts that leaves no stone unturned in preparing the verified and updated email and mailing lists – the lists that guarantee high deliverability rates of 90-95% aiming at increasing your revenue.
“The depth of information you will find in Jennifer's courses is beyond comparison! Jennifer is easy to listen to, very professional, and has a teaching style that makes anyone feel like they can learn! I've taken many courses and this is the first one that feels like everything is spelled out for me in an easy to understand format. She makes learning enjoyable and effective!”
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Thanks for weighing in Debbie. Completely agree, popups do annoy some people, and I can appreciate why. Like banner blindness, popup blindness is becoming more of a “thing” now too. But, they do work. And, I’ve found the more aggressive you are with them, the higher the conversion rate. Thrive Leads is the tool I use to build my email list https://www.robbierichards.com/recommended-tools/. Well worth a mention!
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