Liz is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world’s leading email marketing and automation platforms. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. She’s constantly scouring the email data of the “best of the best,” and she knows what works and what doesn’t when it comes to growing your business with the help of email.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.

Also, don’t be afraid of “scaring” people off by constantly asking for their email. Popovers are a great way to grow your email list, but many small businesses are afraid to implement them because of their bias perception. SumoMe analyzed 390 million pop-ups over a 1-month span and concluded that popovers, on average, convert emails at a rate of roughly 1.06%. While this might not seem like a high number, it’s still 1 out of 100 visitors and is one more lead for your sales funnel. You can increase your chances of converting with popovers by avoiding boring calls-to-action like “Sign up for our newsletter.”


"Much of what I've learned about list building has been from Bryan. I followed his plan for launching a new product to my email list to a 'T' and as a result, we had 20 people pay $197 for a product I hadn't even created yet! After validating that product, we've added over 100 new members to our course and generated over $40k in revenue in 2 months by following what Bryan teaches."
GetResponse is another great email marketing service that comes as an all-in-one tool to grow your email list. Moreover, you can use it to create landing pages, marketing automation, and campaigns as well as webinars! All the great ways to gather new emails from different aspects of your communication. After the free 30-days trial period, the price for GetResponse starts at $15/month.

While consumers have steadily become desensitized to giving out personal emails, they will be more apt to provide an email if there is a value exchange. As we mentioned above, simply asking someone to join your newsletter isn’t going to convince them that they are receiving value in return for their contact information.  It’s important to be transparent, convincing and urgent with your opt-in call-to-action. Some easy ways to offer value for opt-ins is to:
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Since 1996 eGrabber has been inventing business processes that simplify Internet research. We developed the industry's most accurate contact finding & appending research technology. We have a number of patents in the field of expert searching, fuzzy matching and intelligent parsing of Internet data, which give users of our tools a competitive advantage.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you’ve done that, you actually need to find the right accounts, people and their contact details. Here’s a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.
When you write a blog post, whether it’s a guest post or on your own website, use the opportunity to offer downloads for more information about topics within the content. For example, if you’re writing a blog post about the Keto Diet, you can offer a link to a free 7-day menu plan within the content they’re currently reading to move them to your email list, or tag them as someone who likes meal plans.
Live chat feature is an excellent customer support service and can change the way people perceive you and your work. Not only that, but can also serve as a lead magnet to help you collect new addresses for your email list. Live chat is an instant help for visitors that can easily convert into an email list building tool in all those situations that require more conversation. Show people you’re there for them at any time, for instant help, then drive them to an email conversation when needed. You can see a detailed list of recommended WordPress chat plugins & how to set them up in our article to choose the one which best aligns with your site and business.

When creating an offer, a landing page, subscription/sign up form, ask only for necessary information. People really don’t want to be bothered to fill in infinite spaces; in most cases, an email address and a name are more than enough. Ask for more info, and people won’t take time to fill it out, let alone leave their email. To successfully collect email addresses,  keep it short and straightforward.
Great article! I have been struggling with an email list. I have it set up and my thank you email then just simply a once a week email with my latest posts that I don’t even have to do it does it for me. I really need to buckle down and focus on my subscribers. I also should do a test to see what is working and what is not. Switch it up a but. Thanks for the info!
Rework old copy and make it new. You may have a great post that you wish you could use, but the content is outdated and in much need of repair. There are several blog posts I’ve written that I’ve reworked and slapped a new headline on. The foundation and frame was good; they just needed a bit of remodeling. It is not unusual for us to use a looming new email autoresponder course as the impetus to get us to write several new blog posts for our blog. The topic or idea might be relevant, but the available blog posts at our disposal need rework.
If you don’t want to build the lists on your own, you may want to check out the links below. Some of those companies are lead generation agencies, which means they will not only find prospects matching your ideal customer profile, but they will also manage the whole outbound lead generation process including writing your emails and managing your outbound campaigns.

Since 1996 eGrabber has been inventing business processes that simplify Internet research. We developed the industry's most accurate contact finding & appending research technology. We have a number of patents in the field of expert searching, fuzzy matching and intelligent parsing of Internet data, which give users of our tools a competitive advantage.
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
“At Oxyleads, we all come to work every day because we want to solve one of the biggest problem in lead generation – the lack of up-to-date business contacts. We understand that lead generation can be a bottleneck for the business. The ability to generate sufficient quality leads in a reasonable amount of time is crucial to business success. That’s why we believe that selecting the best technology (with an added human touch) will make sure that no business will ever need another source for lead generation.”
"Much of what I've learned about list building has been from Bryan. I followed his plan for launching a new product to my email list to a 'T' and as a result, we had 20 people pay $197 for a product I hadn't even created yet! After validating that product, we've added over 100 new members to our course and generated over $40k in revenue in 2 months by following what Bryan teaches."
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