You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
An active comments section is a great way to find out which blog post topic piqued your reader’s interest. If you’re lucky, readers may even be so kind as to ask you questions in their comment that you can answer as part of your email autoresponder course, or that you can use as an opportunity later to refer them to your email autoresponder course. I’ve had blog readers email me directly and ask if I could write specific posts to answer specific questions they had. As you can imagine, I’m more than happy to do so.
If you’re a part of Internet Marketing, and you’re not ready with an opt-in email list as yet, then you should work on email list building. Without an email list of subscribers, growing your business success would get slow. Therefore, in this blog, we will talk about the importance of having an email list for your business and mainly the tools that are present, with which you can start your email list building.
With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.
Internet audience is fast moving, and they tend to go from one to another in a fraction of a second. So every aspect of your user interface counts when you are trying to get their attention. Having a beautifully designed web page will not always lead to the fact that you’ll be having lots of visitors to your website who would come back again and again.
After collecting the emails of current and past customers, the next easiest way for small businesses to build their email list is to integrate email conversion into offline operations. Most small businesses have offline operations, whether that includes direct traffic to a brick and mortar store, client cold calls, customer support or any number of process that take place outside the internet. An opportunistic marketer should use these interactions as a way to grow their email list.
Even a small blog or a website with basic content can still be used for building your email list – if you have a landing page, or even a landing page itself. It’s a one-page website with well-targeted content and an opt-in form. A well structured and designed landing page, containing the right copy, well-targeted CTA, and opt-in form is a severe magnet for building your email list.
Great article! I have been struggling with an email list. I have it set up and my thank you email then just simply a once a week email with my latest posts that I don’t even have to do it does it for me. I really need to buckle down and focus on my subscribers. I also should do a test to see what is working and what is not. Switch it up a but. Thanks for the info!
So many people talk about quick growth and numbers that it can be really discouraging AND have you chasing crazy numbers. Because email subscribers tend to be more high quality, that also means the list building tends to be slower over time. So first of all–ignore all the big talk about quick growth and high numbers. If you are trying to grow true, raving fans in your list, then your growth may have spikes, but should continue over time. Don’t ever stop thinking about email! Continue to consider what you can offer, where on your blog you can optimize for signups, and change things every few months.

Prospect list building is a crucial part of the outbound sales process. The first step is defining your ideal customer profile (ICP). But as soon as you’ve done that, you actually need to find the right accounts, people and their contact details. Here’s a tool stack for step two. A collection of outbound prospect list building tools and services that will help you regularly feed Woodpecker with fresh contacts.
Another tool for recruiters. This tool help recruiters with context which helps them a lot when they reach out to any candidate. This tool accumulates candidate’s social information from platforms like Gmail, LinkedIn, Twitter and Facebook and provides you with this information as a sidebar in your email inbox. This is one of the best free email finder.
A useful footer. Below your main content is the footer of your email. It should contain a clear and simple way for your reader to unsubscribe, as required by the CAN-SPAM Act. Mention why they are getting the email (they signed up), and how to contact you. Email apps often take care of this for you, but just be sure it is included. The footer area is where you could do “self-advertising” if you wanted to. Keep it simple, if you choose to do it, preferably just one or two “ads” or links.
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
Longer copy is acceptable. Including the full blog post text means a longer email, but there is a benefit to including the full blog text for your reader. You are offering them convenience by not making them click through to your site to read everything. You hold nothing back and give them everything for free, not even requiring a visit to your site. That can be seen as a form of goodwill, and readers often prefer the convenience of being able to read everything in their email client on their mobile device without having to open up a browser.
A useful footer. Below your main content is the footer of your email. It should contain a clear and simple way for your reader to unsubscribe, as required by the CAN-SPAM Act. Mention why they are getting the email (they signed up), and how to contact you. Email apps often take care of this for you, but just be sure it is included. The footer area is where you could do “self-advertising” if you wanted to. Keep it simple, if you choose to do it, preferably just one or two “ads” or links.

Using an autoresponder to set up your email opt-in form also gives you the option of setting up a double or single opt-in. Again, the double opt-in is where your new subscriber must confirm his/her email address. This simple option can show up as either an email asking the subscriber to confirm their subscription or as a CAPTCHA code that pops up. Again, this goes a long way towards weeding out fake emails.
I cracked the code on turning visitors into subscribers to build a mailing list from 0-10,000 subscribers in under 6 months on a new blog. This allowed me to earn a full-time income only nine months after I started my mailing list. I attribute over $24,000 of the income I earned in 2017 (my first full year of blogging) to my powerful mailing list. 
A useful footer. Below your main content is the footer of your email. It should contain a clear and simple way for your reader to unsubscribe, as required by the CAN-SPAM Act. Mention why they are getting the email (they signed up), and how to contact you. Email apps often take care of this for you, but just be sure it is included. The footer area is where you could do “self-advertising” if you wanted to. Keep it simple, if you choose to do it, preferably just one or two “ads” or links.
Email marketing can make or break a small business. Emails provide an invaluable resource for nurturing leads and moving customers through the sales funnel. Emails also give businesses a way to maintain relationships with existing clients. With email databases decaying by 22.5% every year, it’s important to have a strategy for generating new contacts.
Shorter email course. We have several short email autoresponders, and we use their brevity as part of the selling point. A short email course is the perfect answer to a reader who doesn’t want to be bothered too much, and who doesn’t want to commit to a long session of emails. A short email course works great for a tightly planned topic with a logical course outline, and a distinct beginning and end. With a shorter email course, people are more readily aware of previous content, and continuity and structure are important. A shorter course is also easier for a new blogger to get started with.
The content that goes to your email list should be a step above any other content you’re giving. The reason is that these are people who have expressed interest in you and your offerings already, or who have bought from you. Therefore, the content should be more targeted based on how they got on the list, and more valuable since you know who you’re creating it for and why.
You might be doing all the right things to generate leads -- landing pages, gated content, contests, and more. The problem might be that the design or copy itself isn't driving the engagement you need. A/B test (also known as "split test") different aspects of your list-building campaigns with different versions of the same content. This includes the call-to-action text, the color of the gated offer, the time of day you're posting to social media, and even where on your website these signup forms are placed. Sometimes a small change can drive hundreds more conversions.
Headline-quality subject lines. The same rules that apply to creating great headlines apply to your email subject line. It has the burden of getting your reader to decide to open the email and not delete it. Ask readers a question directly, hint that you have a solution to a problem, or suggest there is something they don’t know and ought to. MailChimp offers a free tool that lets you test your subject lines out against all of the data they’ve collected on emails that get great open rates.
Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.
Brian , your every post is like a book, I always read your post and try to find a few questions to ask .. but to be honest your posts are that comprehensive that, I don’t find a question to ask because you left nothing unexplained ! I wonder how long you take to prepare a post like this, I probably would take a whole year ! 🙂 Good luck Brian. you are a magician of IM strategies.
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