Account Based Sales B2B brand build prospect base cold email cold email 101 cold email guide cold emailing process cold emailing resources cold email stats copy customer interview deliverability delivery time domain security effectiveness email copy email personalization email sending automation feature updates find email address finding prospects followup GDPR ideal customer profile improve email deliverability inbound integrations lead generation links in cold emails marketing research outbound prospect base prospecting tools reply rate SaaS SaaS sales sales sending settings split-testing start-up templates tools tutorial Woodpecker.co

An email list can be one of the most valuable marketing assets a firm has. While building an audience on social platforms like Facebook or Twitter can be useful, investing time and resources into an asset that you don’t control can be dangerous. These platforms have the prerogative to ban your account and limit how and what you can say. Thus, email lists give you a direct path to your qualified audience. You’re free to say what you want to who you want, as much as you want: a luxury that you won’t find on social media, or through SEO and PPC.

With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.

But your money could also be spent on advertising your product to a community – not a random set of people For example, John Lee Dumas runs a podcast called Entrepreneur on Fire. If you have a great product that will make an entrepreneur’s life easy, you can hit him up there. His episodes cover all things entrepreneurial and he boasts a loyal audience. His September listens totaled more than 1 million. John even recently published a useful blog post about podcast sponsorships.
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