Before this course, I was dreaming of the day I'd get to 100 subscribers because I was getting only 0 to1 subscribers a day. After this course, I've gotten up 35 in one day! Every time I reach a new milestone, it keeps me fire-up to keep going and keep implementing her strategy to continue growing my mailing list. Thank you SO much for providing such an amazing course to help others starting this blogging journey!"
"Jennifer's course was exactly what I needed to start growing my email list. When I started her course, I had fewer than 30 random subscribers. Now my list is at 3,500 and it's growing every day. What's even better is that Jennifer teaches you how to build a targeted list with different opt-in forms so you know how people came to your blog and what they're interested in.
If at any point in the course you feel overwhelmed or lost, you have three mechanisms to get you back on track:1) Me! Take full advantage of the unlimited coaching 2) The community. There are hundreds of other people on this journey with you. We have an active and vibrant community full of folks that have been exactly where you are. 3) Strategy calls. Take advantage of the one-on-one strategy call you get with me. We can workshop through any questions or hold-ups you are facing.
Longer copy is acceptable. Including the full blog post text means a longer email, but there is a benefit to including the full blog text for your reader. You are offering them convenience by not making them click through to your site to read everything. You hold nothing back and give them everything for free, not even requiring a visit to your site. That can be seen as a form of goodwill, and readers often prefer the convenience of being able to read everything in their email client on their mobile device without having to open up a browser.
An active comments section is a great way to find out which blog post topic piqued your reader’s interest. If you’re lucky, readers may even be so kind as to ask you questions in their comment that you can answer as part of your email autoresponder course, or that you can use as an opportunity later to refer them to your email autoresponder course. I’ve had blog readers email me directly and ask if I could write specific posts to answer specific questions they had. As you can imagine, I’m more than happy to do so.
Using an autoresponder to set up your email opt-in form also gives you the option of setting up a double or single opt-in. Again, the double opt-in is where your new subscriber must confirm his/her email address. This simple option can show up as either an email asking the subscriber to confirm their subscription or as a CAPTCHA code that pops up. Again, this goes a long way towards weeding out fake emails.
While consumers have steadily become desensitized to giving out personal emails, they will be more apt to provide an email if there is a value exchange. As we mentioned above, simply asking someone to join your newsletter isn’t going to convince them that they are receiving value in return for their contact information. It’s important to be transparent, convincing and urgent with your opt-in call-to-action. Some easy ways to offer value for opt-ins is to:
Don’t read everything at once. There is a lot of great information in here, but it’s easy to feel overwhelmed after reading through all of the content in one sitting. Instead, take incremental steps. For example, if you want to find out where or how to ask people for their emails on your site, read the content in chapter 2. Implement it, then come back later for the next steps.
Building and managing customer relationships is essential for generating new leads and conversions for your business, and email marketing is one of the best ways to achieve this. By sending emails to your existing customers and prospects regularly, you’re building trust and reminding them of your presence, thus warming them up to take the next action, e.g. make a purchase or recommend your products to their family and friends.
An email list can be one of the most valuable marketing assets a firm has. While building an audience on social platforms like Facebook or Twitter can be useful, investing time and resources into an asset that you don’t control can be dangerous. These platforms have the prerogative to ban your account and limit how and what you can say. Thus, email lists give you a direct path to your qualified audience. You’re free to say what you want to who you want, as much as you want: a luxury that you won’t find on social media, or through SEO and PPC.
Solutions are tailored to meet your budget and success goals as much as possible, and websites have been delivered costing just a few hundreds dollars a month or for one of payments of a few thousand... it all comes down to our discussions, if you want a website that generates millions of dollars in sales your budget will obviously be bigger, if you're a small business then your goals and costs will be more realistic, at least to start with.
Contests and freebies are great tools to gather emails from your audience. Who doesn’t like something for free, right? Think of giveaways, sweepstakes, anything you can give to your audience in exchange for their email address. Just like in a landing page example below, it can be anything from ebooks, whitepapers, to actual products or services you can give for free. Combined with Social Media, it’s one of the fastest and easiest ways to grow your email list.