I cracked the code on turning visitors into subscribers to build a mailing list from 0-10,000 subscribers in under 6 months on a new blog. This allowed me to earn a full-time income only nine months after I started my mailing list. I attribute over $24,000 of the income I earned in 2017 (my first full year of blogging) to my powerful mailing list.
Longer copy is acceptable. Including the full blog post text means a longer email, but there is a benefit to including the full blog text for your reader. You are offering them convenience by not making them click through to your site to read everything. You hold nothing back and give them everything for free, not even requiring a visit to your site. That can be seen as a form of goodwill, and readers often prefer the convenience of being able to read everything in their email client on their mobile device without having to open up a browser.
Liz is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world’s leading email marketing and automation platforms. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. She’s constantly scouring the email data of the “best of the best,” and she knows what works and what doesn’t when it comes to growing your business with the help of email.
Thanks for weighing in Debbie. Completely agree, popups do annoy some people, and I can appreciate why. Like banner blindness, popup blindness is becoming more of a “thing” now too. But, they do work. And, I’ve found the more aggressive you are with them, the higher the conversion rate. Thrive Leads is the tool I use to build my email list https://www.robbierichards.com/recommended-tools/. Well worth a mention!
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Account Based Sales B2B brand build prospect base cold email cold email 101 cold email guide cold emailing process cold emailing resources cold email stats copy customer interview deliverability delivery time domain security effectiveness email copy email personalization email sending automation feature updates find email address finding prospects followup GDPR ideal customer profile improve email deliverability inbound integrations lead generation links in cold emails marketing research outbound prospect base prospecting tools reply rate SaaS SaaS sales sales sending settings split-testing start-up templates tools tutorial Woodpecker.co
Great article! I have been struggling with an email list. I have it set up and my thank you email then just simply a once a week email with my latest posts that I don’t even have to do it does it for me. I really need to buckle down and focus on my subscribers. I also should do a test to see what is working and what is not. Switch it up a but. Thanks for the info!
Offline events like trade shows are highly anticipated growth opportunities for professionals in your industry. Demo your latest product at an appropriate conference and collect signups in-person. Once you're back at the office, import these signups into your contact database. Be sure to send these contacts a welcome email that confirms their opt-in to your list. (See #8 in this blog post for tips on sending welcome emails.)
"I have been blessed to take some incredible blogging courses but out of all of them, List Love has been my favorite. Jennifer Maker is a gifted teacher and has the ability to break things down in practical steps to help you understand and implement practical ways to help you build your email list. She practices what she teaches and it has been fascinating and encouraging to watch her soar. I learned so much more in this course than just building my email list and it has helped me to get past some of my biggest blogging hurdles. She is so generous in sharing all her secrets and supporting her students with answers to questions as well as cheering them on to success. Any course she offers... I'm all in!!!"
If you decided that you want to buy 2,512,596 visitors, it would cost you $125,629.80 if you paid 5 cents a visitor. If you bought 41,142 links from a service like Sponsored Reviews at a rate of $20 a link, you would have spent $822,840. And that wouldn’t even give you high quality links. We naturally got our links from sites like Huffington Post and Forbes.”
Landing pages are a great way to entice whitepaper downloads, trial sign-ups and even purchases. Unbounce makes it easy for you to create attractive landing pages - you can choose from a library of templates to match your campaign or create a page from scratch with its drag and drop page builder. What’s more, Unbounce offers analytics and split testing (A/B testing) as well.
Shorter email course. We have several short email autoresponders, and we use their brevity as part of the selling point. A short email course is the perfect answer to a reader who doesn’t want to be bothered too much, and who doesn’t want to commit to a long session of emails. A short email course works great for a tightly planned topic with a logical course outline, and a distinct beginning and end. With a shorter email course, people are more readily aware of previous content, and continuity and structure are important. A shorter course is also easier for a new blogger to get started with.
Who it is from. Keep the “from” line in your email the same throughout the course. You are building trust, so it is important that the sender of the email remain the same Plus, if readers have whitelisted your email address, or directed your email into their primary Gmail tab, changing the address could hurt you. Choosing a person instead of an app or a blog name is best if you can; it is easy to ignore email from an entity and less so from a “real” person.
The strategies recommended by Jennifer are easy to put into practice and effective. What I loved most about this course was the support that Jennifer has provided to all her students. She is a wonderful teacher and I appreciated the way she was committed to helping us implement the course and getting great results. I would recommend this course to any blogger who wants to focus on building a great mailing list.
Email marketing is an extremely powerful tool for engaging your audience. If you want to grow your business, your email list is a good place to start. Each email address in your database represents interest in your brand – and a potential conversion. A good email list building strategy is therefore something that every business needs. Look no further – we’ve compiled our top list building tips. Let’s go!