Just like with website copy, you can create a number of variants for your popup, contact form or contest banner, and then test each individual part, like the color of the call-to-action button, text or image, and then see which combination is producing the best results. This way, you can create the most effective forms that will convert many visitors into leads. You can easily set up Optimizely on your website by adding a piece of code to it.
Topical trends: See if there is a trend across these posts that make for a singular topic. Unrelated blog posts might still have a connection. For example, on my personal blog, two high-traffic posts have to deal with customer service issues with Dell and Verizon. They are unrelated except that they indicate people are looking for help in dealing with large corporations when they are frustrated. That trend could be a topic. What topics are people reading that are related on your blog?
Thanks for weighing in Debbie. Completely agree, popups do annoy some people, and I can appreciate why. Like banner blindness, popup blindness is becoming more of a “thing” now too. But, they do work. And, I’ve found the more aggressive you are with them, the higher the conversion rate. Thrive Leads is the tool I use to build my email list https://www.robbierichards.com/recommended-tools/. Well worth a mention!
Live chat feature is an excellent customer support service and can change the way people perceive you and your work. Not only that, but can also serve as a lead magnet to help you collect new addresses for your email list. Live chat is an instant help for visitors that can easily convert into an email list building tool in all those situations that require more conversation. Show people you’re there for them at any time, for instant help, then drive them to an email conversation when needed. You can see a detailed list of recommended WordPress chat plugins & how to set them up in our article to choose the one which best aligns with your site and business.
It’s safe to say that the email marketing service can improve or break your list building efforts, which is why it’s crucial to choose the right one. You need a reliable tool, has enough features and options for you to deliver the best email campaign to your target audience. Not to mention, it will work as your sidekick, automating a tremendous amount of work for you.
“Hand-curated prospect list and email outreach every month. We explore and build sold once-only prospect lists, focused on your customer profiles. Best for the motivated business, startup, consultant, or freelancer. Each month we provide you with a fresh hand-curated list. We also mail you the winning email copy and design tailor-made for each of your customer profile. We are here to make you succeed and offer continuous support and sales review.”
"Much of what I've learned about list building has been from Bryan. I followed his plan for launching a new product to my email list to a 'T' and as a result, we had 20 people pay $197 for a product I hadn't even created yet! After validating that product, we've added over 100 new members to our course and generated over $40k in revenue in 2 months by following what Bryan teaches."
Customer reviews are the "social proof" that encourages people to join in on something. It's one thing for you to tell people to sign up for a campaign, but it's another thing for your happiest customers to say it too. Publish your best reviews from communities like Yelp right to your website. This adds genuine value to your landing pages when people are on the fence about submitting their contact information. 
Never-ending. Some bloggers have a never-ending email autoresponder, always adding (and sometimes removing) blog posts from the queue based on what they’ve written lately. They build and prune their autoresponder “live”, while it is going out to readers. A never-ending autoresponder is a good place to feature your “greatest hits” and best blog posts on the broad topic of your niche blog. It is a recirculation tool, making sure your older, archived posts always get traffic.

The first step in creating compelling content is having a clear picture of who you’re writing for. For example, if your business revolves around selling digital design solutions, you have to know what sort of people want design solutions, are they college students or small businesses? Do they want a quick fix or are they looking for permanent solutions? Where do they live? What sort of income do they have?

Liz is a professional copywriter and editor who creates successful and popular blog posts, landing pages, and email automation campaigns for AWeber, one of the world’s leading email marketing and automation platforms. Over the past 5 years, she’s sent hundreds of emails to millions of subscribers. She’s constantly scouring the email data of the “best of the best,” and she knows what works and what doesn’t when it comes to growing your business with the help of email.

When you create new content that isn’t available anywhere else, you can “sell” your email autoresponder course on the promise that there is exclusive new content not available anywhere else. Readers need to sign up if they want it. So, whether or not you’ll publish all newly created content on your blog depends on if you are using exclusivity as part of the enticement.
Thanks for weighing in Debbie. Completely agree, popups do annoy some people, and I can appreciate why. Like banner blindness, popup blindness is becoming more of a “thing” now too. But, they do work. And, I’ve found the more aggressive you are with them, the higher the conversion rate. Thrive Leads is the tool I use to build my email list https://www.robbierichards.com/recommended-tools/. Well worth a mention!
Dig deep into your Google Analytics as well as Search Console to find out which content performs the best. Then, think about how you can upgrade that content with an attractive offer that will get you more emails. It should be something that directly answers the search intent and offers a solution or a clue to whatever it is people searched for. An excellent conversion tactic, for sure.

“We are a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a data enrichment, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes.”
“Hand-curated prospect list and email outreach every month. We explore and build sold once-only prospect lists, focused on your customer profiles. Best for the motivated business, startup, consultant, or freelancer. Each month we provide you with a fresh hand-curated list. We also mail you the winning email copy and design tailor-made for each of your customer profile. We are here to make you succeed and offer continuous support and sales review.”
Visitors to your website might overlook the call to sign up that you have at the top of every page, but it’s harder to ignore a lightbox or pop-up. Scroll boxes pop up on visitors’ screens after they’ve scrolled down a certain length of the page. The box encourages them to sign up for your email list. They can be effective for encouraging a user who’s already shown interest in your content (by staying on the page long enough to scroll) to sign up for your email list.
Great article! I have been struggling with an email list. I have it set up and my thank you email then just simply a once a week email with my latest posts that I don’t even have to do it does it for me. I really need to buckle down and focus on my subscribers. I also should do a test to see what is working and what is not. Switch it up a but. Thanks for the info!
“We are a fast-growing business process optimization company that works with clients from all over the world, providing the professional services of a data enrichment, lead generation, appointment setting, and direct email marketing with a goal of helping businesses grow. We base our company on the principles of trust, quality, and responsibility, that guide us in our work and ultimately define the outcomes.”
Email marketing is an extremely powerful tool for engaging your audience. If you want to grow your business, your email list is a good place to start. Each email address in your database represents interest in your brand – and a potential conversion. A good email list building strategy is therefore something that every business needs. Look no further – we’ve compiled our top list building tips. Let’s go!
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