An active comments section is a great way to find out which blog post topic piqued your reader’s interest. If you’re lucky, readers may even be so kind as to ask you questions in their comment that you can answer as part of your email autoresponder course, or that you can use as an opportunity later to refer them to your email autoresponder course. I’ve had blog readers email me directly and ask if I could write specific posts to answer specific questions they had. As you can imagine, I’m more than happy to do so.
Do you have an older list that you suspect has mostly decayed? Create an engaging opt-in message and send it to your old list encouraging contacts who wish to re-opt-in -- promising to remove all contacts who don't respond. Though it might seem counterintuitive to remove folks from your email lists in order to grow them, emailing only engaged contacts could improve your deliverability and increase the odds of your email getting shared with those outside your current contacts database.
Longer email course. We have noticed in our own email autoresponder courses that people do unsubscribe more as the course continues, but that does not mean you should not have an autoresponder that runs a longer time. It will take some readers longer to commit to you, your content, and ultimately, anything you are selling. A longer email autoresponder fits their needs perfectly. A longer email course is a good place to feature a set number of blog posts on a topic that you have written many blog posts on.
In case you missed it, I’m a HUGE proponent of email lists! I’ve got tons of list building tips in podcast interviews and some great posts here all about building an email list and writing a newsletter. If you aren’t sure why you need to be list building and need tips for growing your newsletter subscribers, then check out the following posts, interviews, and resources!
Opt-in popup is a part of the Bloom plugin from Elegant Themes. It has been exclusively made for WordPress and enables you to add popups to your web site for email list building. The best part about this tool is that it comes pre-loaded with a range of templates from which you’ll be able to choose, and then you can customize colors, text, and fonts from there.
Email marketing can make or break a small business. Emails provide an invaluable resource for nurturing leads and moving customers through the sales funnel. Emails also give businesses a way to maintain relationships with existing clients. With email databases decaying by 22.5% every year, it’s important to have a strategy for generating new contacts.
Contests and freebies are great tools to gather emails from your audience. Who doesn’t like something for free, right? Think of giveaways, sweepstakes, anything you can give to your audience in exchange for their email address. Just like in a landing page example below, it can be anything from ebooks, whitepapers, to actual products or services you can give for free. Combined with Social Media, it’s one of the fastest and easiest ways to grow your email list.
Rework old copy and make it new. You may have a great post that you wish you could use, but the content is outdated and in much need of repair. There are several blog posts I’ve written that I’ve reworked and slapped a new headline on. The foundation and frame was good; they just needed a bit of remodeling. It is not unusual for us to use a looming new email autoresponder course as the impetus to get us to write several new blog posts for our blog. The topic or idea might be relevant, but the available blog posts at our disposal need rework.
Brian. You talk about how all these variables matter in getting this article to rank #1 for “list building” and how competitors have way more links than you, but then you also consider your DA and your PA together, you have almost the highest score out of the top 10 rankings; and when you consider you are more topical authority, then that explains why Hugpages (all purpose site) is not ranking higher. Maybe its not all as complicated as you suggest.